Social media is just a buzzword until you come up with a plan
These days social media is like a game changer in every field. With the rise of social media platforms, targeting of prospective customers has become easier than ever. Social media not only helps us to communicate but it also helps to take the market directly to those who need it. It is suggested that to increase the brand presence, one has to be active on all forms of social media. The companies can identify the prospect buyer by the basic information available about them like books they read, movies they watch, industries they interested in etc. Companies can expand their reach to those that best match their customer profile. Hence, we are providing the best social media platforms for marketing business and making new clients.
Facebook is the biggest social media network with nearly 1.5 billion users. This is the largest social platform that provide amazing medium for business to connect with prospective customers round the globe. Also, it is easiest to manage and allows best possible targeting. Using Facebook Ads to present your product with prospective customers and then taking their name and e-mail for further correspondence is quite an easy task on Facebook.
Twitter is another social platform and its ability to make posts viral is just exceptional. The more people share your posts and retweet your content, the more followers you will attain. We can post the product details and using Hashtags in the posts will make a big difference in providing thrust for the posts. The best way is by paying attention to what is trending and include relevant hashtags. Also, retweet the post of people having large number of followers so that they follow back.
LinkedIn is all about connections with people. Connecting with people in any industry is easiest with LinkedIn as it allows targeting them by specific options. Company seeking clients should grow their LinkedIn networks by adding real connections. One of the best features is LinkedIn Groups. Companies should establish Groups as per target choice and invite people in those groups to join. Use keywords for company description and profile page. It is the best platform where companies and clients are intimately linked. Just remember don’t start a sales pitch, but build connections.
Instagram is a popular photo-sharing platform. It gives companies visual content of their product for customers. Just remember to create and post content accordingly. Brands can host events and ask the attendees to post photos to Instagram using their event’s hashtag. Companies can post themselves also including a relevant hashtag to become more discoverable on Instagram and to track progress of the content shared.
Pinterest have Pinterest Boards where users pin and re-pin posts. Use this channel to share great images of work. Quality images are likely to go viral due to its visual nature. If the image is pinned by a highly-followed member, it has the potential to be viewed by millions. That’s why it is great for promoting products. Pinterest has various categories so post the content relevantly. Easily-categorized content is likely to hit most for sharing, and use keywords wisely to caption posts.